The role of news in all of this became apparent when we asked the Twitter sample how much they agreed or disagreed with a range of statements about their interest in news content. They like to follow the news as it happens; like to see it breaking on Twitter; and enjoy the combination of Twitter and news content. They also enjoy the personalisation, debate and finding communities of like-minded people, which are all elements of their news experience. Across all of these dimensions, a significantly higher percentage of Twitter users agreed than disagreed.
Why in turn is Twitter good for respected news brands?
Twitter helps them feel more connected to their favourite newspaper brands. There was significant agreement that Twitter helps them to engage with brands they would not normally read in print or online, and that most of those who do so feel better connected to those newsbrands.
The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
The key statistics that the report provides is that 59% of people who are on twitter follow a newsbrands and 62% of newsbrand followers think it is "important that news is on Twitter is verified by a respected brand". I believe in part that newspapers and social media help each other. In one hand with newsbrands really help social media when it comes to consistently staying updated with the latest information available around the world and also completes the overall experience of social media. However it doesn't enhance traditional social media as much, it increases page views on their websites but due to adblocker they are not making much money on their websites so overall I don't believe that traditional newspaper companies don't benefit as much in comparison to social media does.
On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this?
Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?
Yes because of the fact that journalism is becoming the case of everyone is willing to do this for free and as a result the type of news becomes more dubed down and becomes less insightful. It's easier for a journalist to write a story about Kim Kardashian or Cheryl Cole instead of writing an in-depth report about the moral issues of the Syria bombing from France.
Yes because of the fact that journalism is becoming the case of everyone is willing to do this for free and as a result the type of news becomes more dubed down and becomes less insightful. It's easier for a journalist to write a story about Kim Kardashian or Cheryl Cole instead of writing an in-depth report about the moral issues of the Syria bombing from France.
What does the report say about trust in Twitter and journalists (look at pages 34-39)?
Almost half of all Twitter users, and almost two thirds of newsbrand users, say it is important that news on Twitter is verified by a respected brand. This helps build trust in the content. A great deal has been reported about the deep and rewarding relationship many Twitter users have with their favourite newsbrands, but the personalities associated with those newsbrands are even more attractive to many Twitter users.
Almost half of all Twitter users, and almost two thirds of newsbrand users, say it is important that news on Twitter is verified by a respected brand. This helps build trust in the content. A great deal has been reported about the deep and rewarding relationship many Twitter users have with their favourite newsbrands, but the personalities associated with those newsbrands are even more attractive to many Twitter users.
Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
I believe that Twitter has had an overall negative effect on what we see as current news. I believe that Twitter has become a catalyst to the negative impact that the traditional newspaper industry is having right now. The newspaper sales where already falling in the early 2000's with the The Sun and Daily Mail recording record low sales then social media starting to play a key part in peoples day to day lives with the BBC launching their official twitter page which lead to rapid declines in sales as a result newspapers had to launch a social media account just to keep up with this new tech age. Even if social media has allow a variety of different news stories in comparison to the traditional news stories of old and it's lead to the importance of having the news as it happens as quickly as possible and because of this I believe that it's had more of an negative effect than a positive effect due to the fact that news has changed to how quickly news comes out in comparison to the old age of quality and traditional newspapers can't keep up with it.
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